CDW26

Drawing from LPK’s experience evolving iconic brands, we will explore the tension between preservation and progress: what equity is worth protecting, how far an identity can move before it stops feeling familiar, and how history can become creative material rather than a constraint. Along the way, we’ll reveal three hypothetical refreshes for iconic CPG brands, using each to spark discussion around what to preserve, what to amplify and how far is too far.

Join Grit & Pearl as we unpack the intersection of design, psychology and sensory experience that drives successful packaging design. Through hands-on discussion and comparative packaging examples, we will examine how leading brands build shelf presence and create packaging systems designed for long-term brand impact. We’ll also touch on some history that lead where we are today and what’s next for the packaging industry. Discover why the most impactful packaging goes far beyond printed design.